MY WORK CONSISTS OF COPYWRITING, PR, EDITORIAL, WEBSITE COPY AND CONTENT CREATION. I STARTED MY WRITING JOURNEY THROUGH WRITING POETRY AND MAGAZINE EDITING. OFTEN, I FIND THE LINES OF CREATIVE WRITING AND MARKETING COPY BLUR.

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WRITING FOR MARKETING AND ADVERTISING IS WHAT I KNOW HOW TO DO, AND I LOVE IT. GOOD COPY HAS A HUMAN-CENTRIC FOCUS, PLAYS BY THE RULES OF BEHAVIOURAL ECONOMICS AND MOST IMPORTANTLY, HAS HEART.