Marketing
When I started my own company, I wanted to create a brand that married marketing and advertising for our clients. My strategy is one of multichannel human understanding and interaction. Everything we do at BLANQ reflects the strive for excellence and connection.
How do we get new entrepreneurs and business owners to advertise in our print and online magazine?
Redesign the creative to give the magazine a more youthful, techy look. Show why they want to be a part of the writeups and features, because everyone else who is cool is already doing it.
My work for Canadian Coin & Currency centers around social media, advertising and B2C content that engages and drives Canadian and international audiences.
Designing and creating marketing content is an important part of strategy and customer connection. Materials that consumers find easy to understand and enjoyable is the most important part of this.
A software company needs love too.
Connecting with new SaaS clients through content that matters is key to meet KPIs.
Safety, digitization, and connection are important factors to utilize when talking about field inspections to high-risk industries. B2B writing should have heart and soul too in order to stand out and drive home that health and safety should be everyone's top priority.